Almost 4m Britons spent over 100m quid online on Christmas Day, according to figures issued by the IMRG.
Some 3.8m consumers spent a total of £102m - an average of £26.80 per shopper - on Christmas Day, up 21% on the same day last year.
However, the number of people shopping online on Christmas Day was 14% lower than in 2007.
James Roper, CEO at IMRG, said, “The volume of transactions was 26% higher, and the value rose by 21%, indicating that serious bargain hunting was the order of the day.”
On Christmas Day etailers such as Marks & Spencer, John Lewis and Play.com were running online sales.
Statistics from online digital research firm eDigitalResearch found online traffic increased by nearly 100% between Christmas Day and Boxing Day.
Chris Russell, director at eDigitalResearch, said, “We noticed that most traditional retailers commenced online sales when stores closed on Christmas Eve, with pure play retailers starting after last delivery day deadlines were reached. This means that the increased purchases on Christmas Day and the huge surge in traffic on Boxing Day could have been as a result of this.”
Did you know that nearly 3.5 million UK online shoppers are expected to spend in the region of £50 million on Christmas day, tomorrow, according to the e-tailing trade body Interactive Media in Retail Group (IMRG).
The online shopping rush is expected to start late afternoon, generally after the Queens speech, with peak times between 8 - 10PM.
Online sales on the ‘big day’ this year are expected to be 66% higher than last year, brought on by the sale of top up gifts associated with products like the iPod, with people logging on to buy songs on iTunes.
A recent article published in the Sunday Herald highlighted that the UK is expected to become the biggest online retail market in Europe with over 27 million people expected to buy something on the internet this year.
With total online sales in the UK set to reach £40 billion this year it is predicted to only get better for online retailers. Figures are expected to quadruple to over £160 billion by the year 2020 accounting for 40% of all UK retail sales.
As a general rule online retailers have lower overheads so the best thing is, consumers could save more than £13 billion a year by shopping online! However, with only 11 online shopping days to go until Christmas time is running out!